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Two recent shopping days were created in 2010 decade.
One in China, Singles day 11/11, starts to gain momentum 2011, Alibaba and JD enforce them, really like a Black Friday before Xmas.
One in US, Prime day, sometime in July ( Xmas in July, haha). Amazon is the one to do it.
There is a special purpose for that Prime day starting 2015 (20 years after founding of Amazon). You have to be a PRIME member to order. With that day or days now (2 days) becoming popular, other retailers also do the same promotion, such as Costco , Target and even local ones with FREE SHIPPING every order during that time. Amazon wants to increase their PRIME enrollment numbers, like Costco getting people to sign up for paid membership. More new Prime members for Amazon, more monthly or annual membership fee. Just like when I sign up for new credit card to get $500 or 50k bonus miles or money.
Anyways, all for creating holes in your pocket, haha.
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